Adding Value for Hotel Guests
In hard economic times, many hotel owners find themselves looking at dwindling guest numbers and feeling pressured to be more competitive with their rates. Lowering prices does not need to be your only option for bringing in more customers. Instead, provide your guests extra value with their stay. Give them a reason to choose your establishment over the cheaper rooms in Arizona. Creative services and amenities will win over the hesitant guests who are comparing options for their next trip.
Delight Their Taste Buds
Many hotels offer a complimentary breakfast for their guests. Step your service up a notch by offering some hot breakfast options: waffles, pancakes, sausage, or biscuits. If your hotel gets a lot of vacationers who want to sleep in and take it easy, extend your breakfast hours past what your competition provides. Better yet, offer a sandwich bar at lunch or an ice cream machine in the evenings.
Provide Laundry Services
Does your hotel see a lot of business workers on an extended stay? Don’t make them lug their clothes to the closest laundromat or dry cleaner. Offer laundry services on the premises. Whether it’s a do-it-yourself laundry room, a full-service arrangement, or simply an offer to iron their clothes for them before a big meeting, business travelers will eat up the convenience and extra luxury.
Fill Their Evenings
Even simple evening events, such as a movie with popcorn or an outdoor barbeque by the pool, will get guests out of their rooms, interacting with new people, and having a great time during their stay with you. Some hotels even host competitions between the guests, awarding the winners with a free room upgrade or a gift card to a nearby attraction.
During vacation season, parents will likely be grabbing at the chance for their kids to have a good time while they escape for a relaxing day alone. Provide some activities for your littlest guests, and their moms and dads will surely choose you over the competition.
Stepping up your services will mean a little extra work and perhaps some extra staff. It can also mean happier guests, more return visits, and better recommendations—from word of mouth to the Internet.